Fort Edmonton Management Company

Fort Edmonton Management Company (FEMCo) was created to operate Fort Edmonton Park with a focus on enterprise and efficiency. With that, FEMCo is embarking on an exciting new strategic direction for Fort Edmonton Park aimed at making it the premier cultural tourism attraction in Western Canada. The top three priorities that will guide this transformation are relevant experiences, accessibility and financial sustainability.

Building out the breadth of the customer experience will occur by creating products and experiences that are aligned with the market and highlight the uniqueness of Fort Edmonton Park both within and outside the Park. Enriching the project mix as a compliment to the core heritage program and moving from revenue-driven decisions to margin-driven decisions will be vital to success. Improved business performance and relevance will allow the Park to focus on improved pricing making Fort Edmonton Park a destination for an increased number of visitors. Brand and product awareness in the market, as well as transportation to and from the Park, parking and better access for people with disabilities, will also be essential factors in improving overall accessibility. 

The Fort Edmonton Park Enhancement Project, a $165 million investment in the Park, will be a catalyst for rebranding and expansion of assets and product mix for commercial value. 

Board of Directors

Don Cummings, Chair
Erika Barootes, Director
Bill Blais, Director
Tim Cartmell, Director
Victoria Clark, Director
James Cumming, Director
Cameron John, Director
Jim McKillop, Director
Ian Reynolds, Director
Dominic Schamuhn, Director
Whitney Shaw, Director
Candice Sperling, Director
Jennifer Wood, Director
Roger Jevne, Ex Officio
Darren Dalgleish, President & CEO
Debra Augustyn, Secretary  

Executive Team

Darren Dalgleish, President & CEO
Stuart Crosley, VP, Finance & Administration
Renée Williams, VP, Customer Experience
Max Frank, VP, Operations & Enterprise Development