Tuesday October 27, 2015 – Fort Edmonton Park has been recognized for their creative marketing campaign “Edmonton’s Story, Make it Yours” and awarded the Alberta Tourism Award for Marketing Excellence. The campaign asked guests to share their Fort Edmonton Park stories. The response was tremendous and the tales received ranged from first kisses to wedding anniversaries, reunions, school trips and corporate parties.
Guests shared memories that were sometimes heartwarming, sometimes hilarious but invariably charming. Communications Coordinator Suzzette Mellado says “The campaign’s success was not only in driving traffic to our website but even more rewarding – it provided a forum for visitors to share a sense of belonging and ownership of the Park.”
The campaign will continue into 2016, when the role of community will be featured. Representatives from a range of organizations will be invited to share information about how their community contributed to the narrative that makes up Edmonton’s Story.
Fort Edmonton Park
C: (587) 983-8274
P: (780) 442-2013